About Us

Who We Are

Creative Age reaches nearly a half-million industry professionals around the world, providing readers with in-depth technical and business education, up-to-date news and exciting industry buzz. Its magazines cater to all segments of the professional beauty market: full service salons, nail salons, day spas, tanning salons, medical spas, resort and destination spas, open-line beauty stores, distributors and manufacturers' representatives.

What We Do

Creative Age currently publishes Beauty Launchpad, Beauty Store Business, The Colorist, DAYSPA, Medesthetics, Nail It!, and NAILPRO.

Including passalong readership, website views and email communications, Creative Age reaches nearly half a million beauty professionals every month. Each volume reaches millions of hair professionals and salon clients upon publication and continues to impact its audience in salon archives for months and years afterward.

The Start

Deborah Carver

Deborah Carver founded Creative Age Publications in 1971. She created innovative medical and technical magazines such as Emergency Medical Services, Dialysis & Transplantation, OPTIONS in Medical Practice and Nutritional Support Services.

In 1990, she redefined Creative Age as a source for the professional beauty industry with NAILPRO, which quickly became the leading nail magazine—now published in five languages worldwide.

DAYSPA premiered in 1995, followed by Beauty Store Business, Sunless, Today’s Image, Professional Cosmetics, Beauty Launchpad and the new MedEsthetics. In 2004, Creative Age acquired and rebranded INSPIRE, now America's best-selling line of professional hairstyling books.

In 2008, she launched The Colorist, a groundbreaking publication devoted exclusively to the art, science and business of haircolor.

Creative Age owns the annual NAILPRO Sacramento and NAILPRO Pasadena nails-only trade shows, NAILPRO Competitions for nail artists, and NAILPRO Nail Institute, which provides business and marketing education to nail technician entrepreneurs. The company also publishes three annual buyers’ guides and various surveys for the spa and beauty industries.

The magazines under the Creative Age banner have won numerous honors for excellence, including more than 20 Maggie Awards, the prestigious Gold Maggie for NAILPRO as the Best Overall Trade Magazine, an ABBY, two Ozzies and 15 honorable mentions in all three contests.